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Unformatted text preview: *War as video game Commercial Bias Need to attract viewers/readers Advertising dollars increase profits Consequences Sensationalization of the news *Emphasis on scandal, human interest and sex *Emphasis on conflict *Emphasis on what goes wrong *Short stories Effect on Politics Conflict presented as two sides * Game orientation : emphasis on tactics for winning assumes self-centered candidates * Horse race coverage : who is ahead according to the polls Effect on Politics *Politicians create media events A staged display of the politician * Photo opportunity : politician depicted against an attractive, symbolic backdrop * Sound Bite : speeches reduced to single sentences or slogans Link on media and politics http://www.thebigproject.co.uk/USElections/...
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