Max's Hope - Max’s Hope 1 MKT 113 Final Project Part I...

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Max’s Hope 1 MKT 113: Final Project Part I Milestone Two Max’s Hope Pet Food Brand LaShaa R. Manning Southern New Hampshire University
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Your local pet store will be carrying a brand new food for your pet called Max’s Hope. Max’s Hope is a high-quality natural pet food line that is nutritionally superior to any of the other brands and is customizable by a vet visit specifically for your pet's age, health and nutritional needs from their birth to their golden years. The line will be launched from my home town of Hopkinsville KY. Our target market will be the family oriented middle-aged from 35 to 54, with children and a yearly household income of around $36,759[The15]. We will specifically be targeting the "country strong" segment that consists of the lower middle class families in rural areas that embrace their day-to-day lives. They are focused on their families and prefer hunting and country music to keeping up with the latest technology[The151].
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