Appropriation-the use of someone’s name or likeness for trade or advertising purposes without consent Know the background, definition, rules and defenses. Be able to correctly recognize and apply them in hypothetical situations. 1)What are the differences between appropriation as a right of privacy and as a right of publicity? 2)Are the names of businesses, corporations, schools and other "things" protected under
appropriation? 3)Understand what constitutes a celebrity's likeness.
4)Understand the use of catchphrases, nicknames, look-alikes, sound-alikes and voices
without consent. 5)How can disclaimers help advertisers who use unknown people who look or sound like
