Lecture 22_ Ch 14 - Chapter 14 Arriving at the Final Price...

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Chapter 14: Arriving at the Final Price Professor Jade DeKinder
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What You Should Know… { The ratio that represents value { The profit equation { The first three steps for setting prices { How to calculate elasticity of demand { How to calculate break-even point
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What You Will Know… { The 3 final steps in setting price { The four common approaches to setting approximate prices { How to calculate target return-on-sales
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6 Steps in setting price
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