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Lecture 25_Ch 17 - Chapter 17 Retailing Professor Jade...

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Chapter 17: Retailing Professor Jade DeKinder
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What You Will Know… { The three forms of retail ownership { The three levels of retail service { The two distinctions leading to merchandise line variety { The six forms of nonstore retailing { The three trends in retaling
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Fit 4 Ps { Question: Where does “Retailing” fit in the 4 Ps? (Product, Place, Price, Promotion) { Define: Retail All the activities associated with selling, renting and providing goods and services to ultimate consumers for personal, family or household use.
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It is important to understand customers’ needs when deciding on what kind of retail environment is appropriate for getting a product to the consumer
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