Lecture 25_Ch 17 - Chapter 17: Retailing Professor Jade...

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Unformatted text preview: Chapter 17: Retailing Professor Jade DeKinder What You Will Know { The three forms of retail ownership { The three levels of retail service { The two distinctions leading to merchandise line variety { The six forms of nonstore retailing { The three trends in retaling Fit 4 Ps { Question: Where does Retailing fit in the 4 Ps? (Product, Place, Price, Promotion) { Define: Retail All the activities associated with selling, renting and providing goods and services to ultimate consumers for personal, family or household use. It is important to understand customers needs when deciding on what kind of retail environment is appropriate for getting a product to the consumer Consumer Utilities Customer Needs Served A retailer that provides access to products at convieniant times E.g. 24 hour Supermarket A retailer that provides the production or alteration of a product E.g. ivillage.com The retailer makes the purchase process easier E.g. Saturn Time Place Form Possession A retailer that provides access to products at convieniant places- E.g. ATM machines Consumer Utilities Customer Needs Served A retailer that provides access to products at convieniant times E.g. 24 hour Supermarket A retailer that provides the production or alteration of a product E.g. ivillage.com The retailer makes the purchase process easier E.g. Saturn Time Place Form Possession A retailer that provides access to products at convieniant places- E.g. ATM machines Consumer Utilities Customer Needs Served A retailer that provides access...
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This note was uploaded on 09/08/2008 for the course MKT 337 taught by Professor Mcallister during the Spring '07 term at University of Texas at Austin.

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Lecture 25_Ch 17 - Chapter 17: Retailing Professor Jade...

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