Lecture 23_ Ch 15

Lecture 23_ Ch 15 - Chapter 15 Managing Marketing Channels...

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Chapter 15: Managing Marketing Channels and Wholesaling Professor Jade DeKinder
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What You Should Know… { The 3 final steps in setting price { The four common approaches to setting approximate prices { How to calculate target return-on-sales
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What You Will Know… { The three functions performed by intermediaries { The difference between direct and indirect channels { The three major types of vertical marketing systems { The six legal considerations in marketing channels
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Marketing Channel Consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users.
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Why Else? Distribution Economies
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We use intermediaries to… { Be more efficient: reduce the number of contacts { Allow firms to focus on core competencies { Reduce financial risk and investment
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We use intermediaries to…
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Who are the intermediaries?
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Marketing Channels for Consumer Goods and Services
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Marketing Channels for Business Goods and Services
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Electronic Marketing Channels
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This note was uploaded on 09/08/2008 for the course MKT 337 taught by Professor Mcallister during the Spring '07 term at University of Texas.

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Lecture 23_ Ch 15 - Chapter 15 Managing Marketing Channels...

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