{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MKTG696 (S1_2017) Assessment Guide_A1 Marketing Plan

MKTG696 (S1_2017) Assessment Guide_A1 Marketing Plan -...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1 MKTG696 (S1/2017) Unit Convenor: LayPeng Tan Updated: 13-March-2017 Assessment Guide: A1 Marketing Plan Graduate Capabilities: Discipline Specific Knowledge and Skills, Problem Solving and Research Capability and Critical, Analytical and Integrative Thinking This is a group assignment which will be assessed on both individual and group performance. This assessment has several components: Two Progress Presentations and a Written Marketing Plan. 1.0 The Task In groups of approximately five students (maximum 6), students will write and present a 12 -months marketing plan for a new product/service (either a “good” or “services” or a combination of both) to convince senior management to invest the necessary funds required to successfully implement the plan. Be creative, but ensure your plan can be implemented to your identified target market. The project will involve a series of stages as follows. 2.0 The Project Proposal (Non-assessable; for review and feedback) DUE: Week-4, Monday 10am Online submission: Please upload the document via iLearn (only one proposal per group) The proposal should include: A brief description of the chosen new product/service including relevant images Some thoughts and justifications for intended target market, market opportunity and key value proposition Some initial observations of the competitive environment (and obviously, the names and student IDs of your group members) 3.0 The Assessments A. Project Progress Presentation One (during class) Week 7 (7%) B. Project Progress Presentation Two (during class) Week 12 (8%) C.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}