2105hsl 10 distribution1

2105hsl 10 distribution1 - Topic 9 Tourism and Hotel Place...

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Topic 9 Tourism and Hotel Place or Distribution Strategies: A Domestic and International Perspective Where will I deliver my products to my customers: locally (domestically), off-shore (internationally) or globally? What factors will influence my decisions?
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Objectives Gain an understanding of further market growth opportunities Identify and understand different market entry strategies Understand how distribution differs from local marketing to international marketing
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Suppliers (Producers, Principals, Providers) Transport Lodging Food & Bev Services Attractions Travel Agent or Tour Operator or Specialty Channeler Specialty Channeler, Wholesaler, or Tour Operator Wholesaler or Tour Operator Consumers Individual or Group Traveller Travel Agent Travel Agent Specialty Channeler 1 stage system 2 stage system 4 stage system 3 stage system Tourism Product Distribution Systems
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Domestic Business Strategy Direct distribution channel decisions: supplier (e.g., tour operator, cafe) to the customer (1 stage) Adequate supply or flow of customers Adequate supply of product resources Cost advantages Proximity to complementary, competitors services Government operating regulations (health laws) Suitable operating location, seasonality or time of day Parking, queuing, physical carrying capacity of location
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Examples of Modifying the Distribution of a Product (to another Place) 1. Coffee cart moves from outside the Nathan library to outside the Goanna Lounge (physical location change) 2. Restaurant extends its dining area from inside the building to outside on the pavement 3.
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