Important TNote for Prelim 2

Important TNote for Prelim 2 - Random TakeNote Facts...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Random TakeNote Facts: McLaughlin’s video clip about advertising and coca cola states that Advertising is 85% confusion and 15% commission Children account for 82% of Food and Beverage parent purchases Wrigley’s 5: o Targets aged 12-24, this is only 17% of the population but 33% of this population chews gum, it is a cool candy o Uses an external research agency but also conducts in house marketing research o When developing Wrigley’s 5, Wrigley used focus groups across the USA o Wrigleys makes 30% more profit out of a consumer when they switch to the more expensive Wrigley’s 5 gum Big Red gum o For 15 years they used the same “Long Lasting Fresh Breath” commercial o It worked for a long time but now a new generation chews most gum and theyre not market effectively Largest brand in Wrigley’s portfolio is Orbit o Orbit’s brand personality is retro and cool o Orbit’s brand position is a functional benefit in the form of a clean mouth feeling but wrapped in a retro cool message o
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern