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Marketing - Presentation

Marketing - Presentation - sectors but public sectors as...

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So How Did This Happen? 1) Globalization:  Cheap labor/production costs led to rapid increase in direct foreign  investment in China. 2) Economic development increasing more rapidly than  social/structural development – Hernando De Soto. 3) Weak/lax Chinese environmental and safety standards 4) Lack of proper implementation/attention to detail to environmental  and safety standards by both Chinese public and private sectors. 5) Lack of “Universal” environmental and product safety standards standards vary from one country to another. 6) Inadequate responsibility by foreign Multi-national corporations however, prior to the “lead” crisis, with the exception of  philanthropic  reasoning, there was little incentive to up standards.
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How Does This Relate to Our Class? Global Marketing - Is not just and issue/concern/strategy for private
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Unformatted text preview: sectors but public sectors as well. • As the world gets “smaller” – countries are seeking to gain a comparative advantage in the world market. • The sustainable marketing mix is the desired situation – as we can see with China, not all publicity is good and can sometimes reduce foreign investment. China’s Reaction • Asian culture is very concerned with “saving face” and upholding their reputation – word of mouth is powerful. • Response was similar to that of American corporations • Wanted to admit fault as little as possible • However, when the evidence is pilled up, swift action is taken. • In response, China signed an agreement with the United States to increase product safety standards on exports to the US. So What Does the Future Hold? • Does Globalization hurt...
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