BMMK5103 Exam Q Jan 2015 - BMMK5103\/USTY\/JAN15\/KK PART A INSTRUCTIONS Part A contains TWO questions Answer BOTH questions QUESTION 1 Marks The

BMMK5103 Exam Q Jan 2015 - BMMK5103/USTY/JAN15/KK PART A...

This preview shows page 1 - 2 out of 4 pages.

BMMK5103/USTY/JAN15/KK 1 PART A INSTRUCTIONS Part A contains TWO questions. Answer BOTH questions. QUESTION 1 Marks The introduction of electronic media and mobile media has improved the sales performance of various products and services but for the Takaful industry in Malaysia it is still believed that the selling of life insurance policy through life insurance agents or salespersons will continue to help improve the sales. Based on the above statement discuss the steps that can be taken by takaful companies to manage their sales force in improving sales performance by applying electronic media and mobile media technology. (Total: 20) QUESTION 2 Marks A company’s strategy must change as the product, market, and competitors change over the product life cycle (PLC). Marketers must also develop strategies for each stage of their product’s life cycle in order to effectively position and differentiate its offering.
Image of page 1
Image of page 2

You've reached the end of your free preview.

Want to read all 4 pages?

  • Spring '16
  • AbdulrahmanAlshargabi
  • Marketing, Sales, Electronic media, Padini Corporation Sdn

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture