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BMMK5103/USTY/JAN15/KK1PART AINSTRUCTIONSPart A contains TWO questions. Answer BOTH questions.QUESTION 1MarksThe introduction of electronic media and mobile media has improved the sales performanceof various products and services but for the Takaful industry in Malaysia it is still believedthat the selling of life insurance policy through life insurance agents or salespersons willcontinue to help improve the sales.Based on the above statement discuss the steps that can be taken by takaful companies tomanage their sales force in improving sales performance by applying electronic media andmobile media technology.(Total: 20)QUESTION 2MarksA company’s strategy must change as the product, market, and competitors change over theproduct life cycle (PLC). Marketers must also develop strategies for each stage of theirproduct’s life cycle in order to effectively position and differentiate its offering.