Ch._11 - 11 Retailing and Wholesaling What is Retailing?...

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Retailing and Wholesaling Retailing and Wholesaling 11
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11-2 What is Retailing? Retailing includes all the activities involved  Retailing includes all the activities involved  in selling products or services directly to  in selling products or services directly to  final consumers for their personal, non- final consumers for their personal, non- business use. business use.
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11-3 Types of Retailers Retailers are classified based on: Amount of Service They Offer Relative Prices Charged How They Are Organized
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11-4 Amount of Service Self-Service Retailers: Self-Service Retailers: Serve customers who are willing to perform  Serve customers who are willing to perform  their own “locate-compare-select” process to  their own “locate-compare-select” process to  save money. save money. Limited-Service Retailers: Limited-Service Retailers: Provide more sales assistance because they  Provide more sales assistance because they  carry more shopping goods about which  carry more shopping goods about which  customers need information. customers need information. Full-Service Retailers: Full-Service Retailers: Usually carry more specialty goods for which  Usually carry more specialty goods for which  customers like to be “waited on.” customers like to be “waited on.”
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11-5 Specialty Stores Department Stores
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Ch._11 - 11 Retailing and Wholesaling What is Retailing?...

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