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Soc 140 Lec Oct 18

Soc 140 Lec Oct 18 - Soc 140 Lec Ideology How produces Role...

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Soc 140 Lec Oct 18, 2007 Ideology - How produces - Role of the Media - Not independent Entities - How Performs factions - Media Frames - Media and Inquiry - Reformist Tone - BA Suboptimal form of capitalist domination - O’Donnell’s thesis pointed to the importance of ideology Todd Gitlin Ideology - Gitlin examines the concrete causes of the media’s treatment of the New Left movement (1960s) - Gitline argues that the mass media plays a very important role in our lives because we rely on it to provide us with bearings to understand the constantly changing and obscure world, we need the media to help us figure it out - The mass media acts to increase our dependency upon it. - Given that the world is constantly changing, we have to turn to the media to figure it out, and the media also acts to increase our dependency upon it. o Does this by breaking up political community and offering us prepackaged conceptions of the public world - For Gitlin, the mass media have over time become core systems in the reproduction of ideology - The mass media makes ideology concrete through providing us with definitions, associations, symbols, and rhetoric. - The established mass media is so pervasive that it becomes virtually impossible for an opposition movements that emerge to create oppositional or alternative cultural
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