IMC-1st Assignment- target mktg process 5-3-2016

IMC-1st Assignment- target mktg process 5-3-2016

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Communications Dr. Moshira Gamil 1 st Assignment The Target Marketing Process For Savo Savo Group Ahmed Hazem Hala Ali Hany Kamal Marwa Khairy Salma Samy Seham Ahmed
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The Target Marketing Process Identify markets with unfulfilled needs Determine market segmentation Select a market to target Position through marketing strategies
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The first step in targeting market is to separate customers who make up large, general markets into smaller groupings based on selected characteristics or variables shared by those in the group. The purpose of segmentation is to look deeper within the general market in order to locate customers with more specific needs and who also share similar characteristics within the product group. When grouped together these customers may form a smaller segment of the general market. By focusing market research on these smaller segments we can learn a great deal about these customers and with this information can begin to craft highly effective Integrated Marketing Communications The Target Marketing
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