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POWERPOINT_FOR_MUSIC_VIDEO

POWERPOINT_FOR_MUSIC_VIDEO - WOMEN AND MUSIC VIDEO...

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WOMEN AND MUSIC VIDEO, 1981-1990
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MTV 24-hour commercial cable channel solely devoted to playing music videos Launched in 1981 by Warner Communications and the American Express Company First video shown on MTV: Buggles, “Video Killed the Radio Star” Audience: mostly white suburban viewers between the ages of 12 and 34
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MTV AND VH-1 MTV in the 1980s can be divided into three main periods: (1) 1981-1983: characterized by a 24-hour continuous flow of music (“visual radio station”) (2) 1983-1985: MTV launched in New York and Los Angeles, began to showcase the work of more African American and Latino acts, although white male artists still received by far the most airtime (3) 1985 onwards: witnessed the emergence of VH-1, another MTV network. VH-1 catered to viewers between the ages of 25 and 54
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MTV AND ADVERTISING Purpose of music videos: to sell both MTV and the band/song/album Directors of music videos drawn from the world of advertising Form: rapid cuts, fluctuating camera angles, special effects, lack of “continuity editing” Representation=commodity=consumer desire
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DREAMWORLDS 2
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