After reading “
The ‘six sins of greenwashing’: A study of environmental claims in North American
,” discuss the tension between business’s interests in maximizing profits and the public’s interest
in receiving complete, truthful, and non-misleading information about products that they purchase.
From a business perspective, what are the dangers of greenwashing? If you were a marketing executive,
would you have a policy against greenwashing? Why or why not?
The pressure to be the best in the eco-friendly, green products industry can be very heavy.
companies will do anything and everything to make a claim that their product is cleaner, greener or most
eco-friendly, without even providing evidence that this is true.
Six Sins of Greenwashing
(2007), “the sin of irrelevance is committed by making an environmental claim that may be truthful but is
unimportant and unhelpful for consumers seeking environmentally preferable products” (pg. 6).
making claims is easy but having the evidence to back it up can sometimes be hard and expensive.
sin of no proof is another sin that companies commit when they make a claim and there is no proof.
Using multiple sins to make their product look better can be easy but is an unethical business practice.