255HW1 - Existing Market Segmentation(2006 Hotel Holiday...

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Existing Market Segmentation (2006) Hotel Rooms Occupancy Business Group Leisure Holiday Inn 178 0.68 0.4 0.35 0.25 Statler 150 0.89 0.55 0.15 0.3 Ramada 120 0.69 0.35 0.35 0.3 Hampton 120 0.71 0.35 0.15 0.5 Clarion 106 0.72 0.35 0.2 0.45 Marriott Courtyard 106 0.73 0.75 0.05 0.2 Hilton Garden Inn 104 0.77 0.75 0.1 0.15 Best Western 101 0.92 0.55 0.2 0.25 Comfort Inn 79 0.67 0.35 0.05 0.6 Econolodge 72 0.64 0.35 0.1 0.55 Super 8 63 0.63 0.3 0.05 0.65 LaTourelle 54 0.67 0.25 0.1 0.65 Others 115 0.61 0.15 0.05 0.8 TOTAL 1368 Table 2 - Projected Guestroom Demand by Market Segment (2K7-2K9) 2006 2007 2008 2009 Business 161579 163195 166458.61 169788 Group 60677 60677 61284 62509 Leisure 140653 143466 146335 149262 Total Demand 362909 367337 374077 381559 Total Supply 499320 523071 533994 553360 Occupancy % 72.7% 70.2% 70.1% 69.0% Projected Demand Business 1.01 1.02 1.02 Group 1 1.01 1.02 Leisure 1.02 1.02 1.02 Table 3 - Market Penetration (2K9) Business 169788 5.51% 9347 130% 12151 Group 62509 5.51% 3441 105% 3613 Leisure 149262 5.51% 8217 90% 7395 Total 381559 5.51% 21006 110% 23160 Proposed Hotel's Occupancy: 74.6% 85 1544 5.51% Total Demand (Table 2) Fair Share Percentage <a> Fair Share Demand <b> Penetration Percentage <c> Expected Demand
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