HD #3 - Ritz-Carlton Guangzhou Hotel Plan Analysis I N T R...

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Ritz-Carlton Guangzhou Hotel Plan Analysis I N T R O D U C T I O N The Ritz-Carlton Guangzhou, a 382 room 5-star luxury skyscraper set to be constructed in early 2007, is a critical component to Ritz-Carlton’s global expansion plan. The edifice itself is currently under construction in the capital city of China’s Guangdong province, surrounded by a rapidly emerging business district and a collection of world renowned commercial and cultural developments including the Guangzhou International Convention and Exhibition Center, the Pearl River, the Opera House and the national museum. The Hotel will bring widespread commotion to Guangzhou, as China is continuing to welcome new business opportunities since its WTO signing, and is also planning to host the 2008 Summer Olympics. The Ritz-Carlton in Guangzhou is positioned in an optimal downtown central location with lavish amenities such as an outdoor heated pool, a 24-hour fitness center, and the Ritz-Carlton spa experience which has remained extremely popular amongst the most discerning travelers. These amenities are catered to the refined business traveler as well as the upscale leisure guest, both of whom desire spacious and extravagant rooms panoramically overlooking the exquisite Pearl River, China’s third longest river. In addition, the abundant meeting and function space, capable of accommodating conferences, conventions and weddings alike, should attract a large demand from the high-end business and group market. The Y&M Consulting group has prepared the following report as a comprehensive analysis of the hotel’s physical organization, proportions and major programmatic elements in their correspondence with the suggested parameters for their target markets. The purpose of this report is to illustrate the revenue generating potential of the hotel, as well as provide an insight towards improvements that could be made to meet the needs of the target market more efficiently. The following pages will include the revenue generating facilities of the hotel, an evaluation of the program and the hotel’s layout, and suggested improvements to transform sectors of the hotel to possibly create more revenue generating space. With the thorough analysis and the suggested improvements, we are confident that the Hotel will produce a generous return on investment.
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R E V E N U E G E N E R A T I N G F A C I L I T I E S The largest portion of expected operating revenue will be drawn from the 382 guestroom keys, which translates into 403 guestroom bays. The property includes the luxury double-double and king sized rooms which are single bay units, as well as 16 2-bay executive suites, consisting of balcony and non-balcony rooms. Guestroom sizes range from 1 bay (510 SF) for a typical key, to 2 bays for a suite. The guestroom mix is designed to accommodate the needs of demanding, high- end business and leisure travelers, as established by the Ritz-Carlton brand image. To increase flexibility and possibly market towards both business and leisure travelers, all non-balcony
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This note was uploaded on 10/31/2007 for the course H ADM 255 taught by Professor Srobson during the Spring '07 term at Cornell University (Engineering School).

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HD #3 - Ritz-Carlton Guangzhou Hotel Plan Analysis I N T R...

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