proposal enc 2210 - A Proposal for a New Mascot for South...

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Unformatted text preview: A Proposal for a New Mascot for South Central Louisiana State University For: Victoria Vallencourt, President South Central Louisiana State University Box 1, Route 8 St. Nachitibideaux, Louisiana 71333 Submitted by: Director Big Apple Advertising Agency March 21, 2008 Big Apple Advertising Agency 4123 5 th Avenue Suite 3 New York City, NY 10021 March 21, 2008 Victoria Vallencourt, President South Central Louisiana State University Box 1, Route 8 St. Nachitibideaux, Louisiana 71333 Dear Ms. Vallencourt: In response to your request for a new mascot that represents the ideals of South Central Louisiana State University, we submit the enclosed proposal. We are appreciative for the opportunity to present our ideas and for the time and effort SCLSU is dedicating to reviewing our proposal. As you know, due to the NCAA Executive Committees ruling that the previous SCLSU mascot was offensive, SCLSU is now seeking a new mascot to comply with the NCAA ban. We at Big Apple Advertising believe that the Bayou Alligator would be a suitable new mascot. Louisiana is famous for its swamp tours, and the major natural attraction of Louisiana is its beautiful bayou and swamp regions. You will find in the enclosed proposal detailed plans for the implementation of the new mascot, colors, and slogans. The proposal also identifies why the Bayou Alligator is a good choice for a new mascot and includes advice for marketing the new mascot to the community. Furthermore, the proposal will prove that Big Apple Advertising is dedicated to assisting you make a smooth transition to a new mascot. As you will see from our proposal, we believe that within the next six months SCLSU can transition to a new mascot. The mascot will not only comply with the NCAA requirements, but it will also represent that ideals, heritage, and spirit of SCLSU. Again, thank you for reviewing our proposal. We look forward to hearing from you and establishing a working relationship between South Central Louisiana State University and Big Apple Advertising Agency. Sincerely, Director ii Summary The ultimate goal of Big Apple Advertising Agency is to replace the current mascot of SCLSU, the Fighting Indians, with the Bayou Alligator. The new mascot will meet the requirement set forth by the NCAA and will also represent the vibrant spirit of Louisiana. We at BAAA will take immediate steps to create new uniforms, university paraphernalia, and school colors. Additionally, BAAA will assist SCLSU with marketing the new mascot to the community. iii Table of Contents Letter of Transmittal .. ii Summary iii Table of Contents ... iv Introduction 1 Statement of Purpose .. 1Statement of Purpose ....
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This note was uploaded on 09/15/2008 for the course ENC 2210 taught by Professor Rinne during the Spring '08 term at University of Florida.

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proposal enc 2210 - A Proposal for a New Mascot for South...

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