Market mix and segmentation

Market mix and segmentation - Mindmap Table of contents...

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Table of contents MARKETING MIX 1 Product ............................................................................................................................ 2 2 Price ................................................................................................................................ 2 3 Place ................................................................................................................................ 2 4 Promotion ....................................................................................................................... 2 SEGMENTATION 1 Demographic Segmentation ............................................................................................ 2 2 Geographic Segmentation ............................................................................................... 2 3 Geo-demographic Segmentation ..................................................................................... 2 4 Psychographics Segmentation ......................................................................................... 2 5 Behavioral Segmentation ................................................................................................. 3
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MARKETING MIX The Marketing Mix is the set of tactical marketing tools: Product, Price, Place and Promotion, that the firm blends to produce the response it wants in the target market. In this project we are supposed to choose an everyday product and analyze its marketing mix. Here our selected product is 'Toothpaste'. 1 PRODUCT Products are offerings that a marketer offers to a target audience to satisfy their needs and wants. Conceiving and developing new product is a constant challenge for marketer, who must always consider the changing technology, changing customer demand and changing economic condition. Producer often particular features of products in order to distinguish them in a marketplace. In our example, the product is toothpaste, which is an everyday essential. Lots of varieties of toothpaste we can see in the market, based on sales volume these are Colgate, Crest, Sensodyne, Arm & Hammer, Close-Up etc. Each of them are differentiated and have different versions by color, flavor, ingredients, usefulness etc. 2 PRICE Price is the amount that is charged by the marketer of his offerings or the amount that is paid by the consumer for use or consumption of the product. Selecting the best price at which to sell the product requires consideration of several variables. From the
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