Macy’s_ great quality ,great customers ,great savings

Macy’s_ great quality ,great customers ,great savings -...

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Courtney Rojas 3-15-17 English 1 Professor Cicely Young Fridays 9:00am-12:50pm Macy’s ways to attract low income families So many companies use consumerism to encourage us to keep spending money with them. They convince us that going to shop at their store is rewarding and useful. A popular department store in the retail industry is Macy’s. Macy’s attracts its customers and tries to appeal to their likings in every aspect. They ensure the customers high quality products and services at reasonable rates. One of the most common groups to be attracted to Macy’s is low income families. Macy’s has a One Day Sale surprisingly often. Everyone likes to feel like they are getting a deal and Macy’s has ensured their customers feel like they are. Macy’s One day sale is advertised so that the customers feel obligated to take advantage of this deal now because it won’t last long. When in reality, Macy’s has a One Day sale as frequent as once a month. The commercial that is so frequently aired commands our attention by having customers scream “One Day!” in the background. When viewing the commercial you are prompted to think that this is a once in a lifetime opportunity to get high-end clothes at a discounted price.This appeals to low income families psychologically because they feel like they must go out and buy these clothes because there won't be another affordable deal for them for a while. Sales like these are targeted towards crowds with less money to spend on nice things so they can feel like they can afford them especially when you have added coupons. Macy’s offers credit cards for individuals who qualify. Once you qualify you receive an additional percent off your purchase for using the card. They make it so if you cannot afford the clothes you are able to purchase them on a payment plan and at discounted rate. Low income individuals often use their credit for emergencies. My mother is a single parent of three
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Courtney Rojas 3-15-17 English 1 Professor Cicely Young Fridays 9:00am-12:50pm children and often uses her Macy’s card for school shopping. When we school shop I enjoy looking through the racks of designer clothes and finding decent outfits for under 20$. Low income individuals value affordable items. Anything that helps them save money in order to survive has a great importance in their lifestyle. Most people with low incomes families won’t be able to survive on minimum wage forcing them to work two and three jobs just to make ends meet. So, saving money where they can is definitely valued. The fact that they can get
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