Advertisement Essay - Courtney Rojas Professor Cicely Young...

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Courtney Rojas Professor: Cicely Young English 1 College Composition 3-1-17 A Woman’s Struggle for Perfection In our society, as long as there have been words in print, women have been seen as cooks, babysitters, maids, simple minded sex-objects, and lesser than their male counterparts. Recently, I’ve noticed that advertisements have a habit of using women for the persuasion of male audiences. Most advertisements give society an image of the ideal woman which forces other women, who don’t fit into this ideal, to be seen obscenely abnormal. Advertisement’s portrayal of women is inaccurate and offensive, which causes social, emotional, and physical damage to society. Today it is well known that women with lean bodies are portrayed as ideal by advertisements in America. For example, in a Warner’s Slim Wear Girdle advertisement there was a picture of a pear with a heading that read “This is No Shape for A Woman”. After analyzing this advertisement one would be able to make the assumption that it was targeted towards women who have thicker body shapes and the desire to change the one they live in. This not only makes the woman want to buy this item but also demonstrates to men that they shouldn’t want a woman that is pear-shaped. Advertisements like this make women with fuller body types seem unattractive or unusual giving them even more reason to buy the Warner’s Slim Wear Girdle to fit in with the normal, thin body types. More and more advertisements are starting to shame women with thicker body types. Knowing that society sees women with pear-shaped bodies as unacceptable could cause a woman to feel socially shy and physically uncomfortable with her appearance. In the United States almost seven percent of Americans struggle with depression and collectively eating disorders are found in five out of every one-hundred women.
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Courtney Rojas Professor: Cicely Young English 1 College Composition 3-1-17 The advertisement creators made the pear red and green an unpleasant pair color similar to a nasty rash. Advertisements like this one can alter the public's opinion on women with thicker body types. Another advertisement that shamed women with thicker bodies was a billboard that read “Save the whales. Lose the blubber. Go vegetarian.” This ad had an image of the back roll of a woman in a swimsuit. Anyone with this type of body shape who came across this billboard would find it extremely offensive. The Advertiser gives the audience three commands and the
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