S.W.O.T. Analysis2pg - LEADING AUTO COMPANY 1 Name...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
LEADING AUTO COMPANY 1 Name Professor Course Date
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
LEADING AUTO COMPANY 2 SWOT ANALYSIS OF LEADING AUTO COMPANY Strengths Leading Auto Company boasts of a strong sales and marketing department capable of large scale product promotion. The marketing guarantees the company the ability to win back its previous customers. In addition, its financing package is attractive and should attract many prospective clients in the long run. The increase in revenues is also a boost to the capital of Leading Auto Company. Weaknesses . The company has a small customer rating owing to the decline in its image due to bail out of 2009 automobile manufacturers. Consequently, customers switched to its competitors. The poor customer rating resulted to it being labelled a weak brand. Accordingly, the company cannot charge the same prices as its competitors for its goods and services as the consumers do not value the brand. The company suffers from a slight degree of outdated technology that puts it at a disadvantage with its competitors. Opportunities. Among the opportunities available for Leading auto company is the existence of an untapped market and the development of new technologies. More consumers want new cars of more recent technology. Leading company can incorporate new technology and tap into this market. The company should be able to produce such cars at a faster rate and become
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern