instruction-lego-friends-leveraging-competitive-advantage

instruction-lego-friends-leveraging-competitive-advantage -...

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L     EGO     ©  F     RIENDS     : L     EVERAGING      C     OMPETITIVE      A     DVANTAGE  Case preparation  1- What are the “traditional” resources and capabilities of Lego prior to its  transition into theme-based kits?  2- What additional resources and capabilities were necessary to transition  into theme- based kits? How did Lego acquire/develop these?  3- What do you think were the key decisions made by the new CEO  Knudstorp to make the company more successful?  4- What are your prediction for the Lego Friends line? Has Lego finally hit 
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