MKT305 (FTU 2017).SYL - MKT [email protected] Principles of Marketing...

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MKT [email protected] Principles of Marketing May/June 2017 CLASS SCHEDULE Monday - Friday 9:40-11:40 a.m. Instructor: Dr. Doug Hoffman Professor of Marketing University Distinguished Teaching Scholar Colorado State University E-Mail: [email protected] COURSE DESCRIPTION: Principles of Marketing provides a broad overview of all the marketing activities involved in the provision of products to final and organizational consumers. More specifically, this course: (1) provides students with an understanding of marketing concepts; (2) applies learned marketing concepts to real world situations; and (3) examines the modification of marketing strategy within a changing environment. TEXT: Pride/Ferrell, Foundations of Marketing, 7 th Edition, ISBN: 978-1-305-40576-9 PARTICIPATION POLICY: Regular participation is expected and necessary for successful completion of this course. If you do miss a class, please make sure to obtain class notes from another student. Past classes have found that final grades are directly related to classroom participation. Positive class participation adds to your participation grade. Negative participation such as reading newspapers, text messaging, surfing the Web, chronically late, or working on unrelated school work during class will reduce your participation grade by 10 points for each violation. EXAM POLICY: It is to the student's advantage to take the exam at the regularly scheduled exam time period. Permission to take a make-up exam will only be granted during very unusual circumstances. GROUP PROJECT: Photovoice assignment details are provided on Page 4 of this syllabus. METHOD OF EVALUATION: EXAMS 1-4 (100 points each) 400 GROUP PROJECT 100 PARTICIPATION 100 TOTAL POINTS 600 ********** THE FINAL IS THE FOURTH EXAM (NOT COMPREHENSIVE)********** 1
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Course Grading Criteria Grade Percentage Grade Equivalent Points Indicates FTU equivalent A+ 98-100 588-600 9.7 - 10.0 A 92-97.99 552-587 Excellent 9.1 - 9.6 A- 90-91.99 540-551 8.5 - 9.0 B+ 88-89.99 528-539 8.0 - 8.4 B 82-87.99 492-527 Above Average 7.5 - 7.9 B- 80-81.99 480-491 7.0 - 7.4 C+ 78-79.99 468-479 6.5 - 6.9 C 70-77.99 420-467 Average 5.5 - 6.4 D 60-69 360-419 Below Average 4.0 - 5.4 F 0-59 Less than 360 Failure 0.0 - 3.9 There is +/– grading in this class. ACADEMIC DISHONESTY: Do not cheat in this class ! It is not necessary and is the most likely reason you will fail the course. Cheating in any form will result in a letter grade of F for the semester. It is considered cheating if you use textbook or notes during an exam, have access to prior or current exams, or receive assistance from another person during an exam.
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