2A Accounting 211 Project - Customer Demographic Age Our...

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Customer Demographic Age: Our main market target age is between 16-24 Our secondary market target age is 25-40 Sex: Our marketing effort will be focused mostly on women Income: We decided to target households with an income from $30,000 to $105,000 Educational Background: Main target: Between a highschool degree to a college degree Secondary target: Post education, at whichever level they completed Household Composition We will be targeting Married couple household and Single parent, and single female households Characteristics 95% of household financial decisions are made by women U.S households spends 5.9 trillion dollars and 4.3 trillion is by women. Men buy food and drinks when feeling depressed vs women who use retail therapy. Millennials are more likely to impulse buy than previous generations. Millennials women shop for apparel twice a month versus The purchasing power of millennials is estimated to be $170 billion per year.
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Close to half of millennial females shop for apparel more than twice a
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