Exercise 4 Marketing Management

Exercise 4 Marketing Management - Michael Sinitsa Consider...

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Michael Sinitsa 3/16/17 Consider this statement: “It’s important in business today for all firms to work to cut out the middleman. Intermediaries represent costs that can be saved by finding ways to cut them out of the system. Down-channel buyers always benefit when this happens.” Do you agree with this statement? Why or why not? Be specific in arguing your point based on what you learned in this chapter. It really depends on the size of the firm in question. If it is the size of Amazon or Wal-Mart, then yes, I agree with the above statement, but it is unrealistic to expect companies of smaller size to
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