GM Final - Study Guide - 2BRING SCANTRON CHAPTER 12 Slides...

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2BRING SCANTRON CHAPTER 12 Slides highlighted: Alternative market Exporting Contractual agreements Contractual agreements: Licensing Contractual agreements: Franchising Strategic International Alliances (SIAs) Direct Foreign Investment (DFI) Sample Questions: First phase of international planning process: matching company to country needs Most control and high potential for return: DFI Which of the following allows for patent rights trademark rights: Licensing CHAPTER 13 Product Adaptation Quality Defined Physical or Mandatory Requirements & Adaptation: Product homologation Physical or Mandatory Requirements & Adaptation: Product adaptation requirements list Products and Culture: A product is more than a physical item: it is a bundle of satisfactions (or utilities) that the buyer receives. Innovative Products and Adaptation Diffusion of Innovations 5 Characteristics of an Innovation: 1. Relative advantage 2. Compatibility 3. Complexity 4. Trialability 5. Observability Marketing Consumer Services Globally 1. Intangibility 2. Inseparability 3. Heterogeneity 4. Perishability
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