COORS - TABLE I RETAIL AND WHOLESALE PRICES FOR SELECTED...

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Beer Budweiser 3.29 5.82 3.49 6.18 Miller Lite 3.29 5.82 3.49 6.18 Miller 3.29 5.82 3.49 6.18 Busch 2.57 4.55 2.73 4.83 Bud Light 3.29 5.82 3.49 6.18 Old Milwaukee 2.68 4.74 2.85 5.04 Michelob 3.68 6.51 3.91 6.92 Average 3.16 5.59 3.35 5.93 Break Even Analysis Study Cost Worst Case A $ 1,000 Units B $ 1,500 Sales C $ 2,000 1.09 D $ 1,000 Best Case E $ 200 Units F $ 50 Sales G $ 6,000 0.6714 H $ 4,800 I $ 200 TABLE I: RETAIL AND WHOLESALE PRICES FOR SELECTED BEERS IN THE MARKET AREA Wholesale six- pack price Wholesale Gallon Price Retail six pack price Retail Gallon Price 555,142 2,570,307 Incremental Market Share 340,643 1,641,904 Incremental Market Share TABLE E: BEER TAXES PAID BY BEER WHOLESALERS IN THE MARKET AREA, 1997 AND 1998
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Wholesaler Average A 42,840 42,840 B 33,660 33,660 C 42,840 42,840 D 88,740 88,740 E 64,260 64,260 F 31,680 33,360 32,520 Average $ 31,680 $ 50,950 Year 2000 8.90% 2001 8.70% 2002 8.70% 2003 8.80% 2004 8.80% 2005 8.80% 1997 Tax Paid $ 1998 Tax Paid $ 40,300 31,680 40,320 83,520 60,480 Table C. COORS MARKET SHARE ESTIMATES FOR 2000-2005* Market Share %
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Wholesaler Year A 42,840 2000 8.9 B 2001 8.7 C 42,840 2002 8.7 D 88,740 2003 8.8 E 64,260 2004 8.8 F 2005 8.8 Money Line of credit 400,000 Other credit 400,000 trust fund 500,000 bank account 15,000 Variable costs Contribution margin Bottles and Cans 4.31 1.28 Kegs 1.94 0.58 3.72 TABLE E: BEER TAXES PAID BY BEER WHOLESALERS IN THE MARKET AREA Table C. COORS
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