COM383_data anaylsis - Riae Soh COM383 Professor Gonzalez...

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Riae Soh COM383 Professor Gonzalez Data Analysis RQs Q1: What reasons do you have for going to coffee shops? (to get coffee? to hang out with friends? to work? Or to study? etc.) Probe question1: Why do you come to this store verses other coffee shops like Tully’s or a small business? (Any specific reasons? Because of location? Or atmosphere? Taste of coffee? cleanness?) Q2: Does the weather affect what items you choose off the menu? If so, how? Probe question1: Any other factors affect choosing the menu? (mood, purpose, rush for time, etc.) Q3: Do all the products offered by Starbucks meet all your needs? If so, how? Probe question1: What do you like about Starbucks versus other coffee shops? Probe question2: Do you have a usual drink or snack? And why do you get them? Probe question3: What would you recommend me to get from Starbucks? when it is sunny?
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  • Winter '13
  • Coffeehouse, Probe question1

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