Document29 - I have chosen The Walt Disney Company to...

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I have chosen The Walt Disney Company to perform a SWOT Analysis for this project. The most obvious competitive advantage that The Walt Disney Company has is simply name recognition. I cannot think of a single person who has not heard of and either watched or purchased something knowingly or not that the Walt Disney Company owns. They are a leader in the entertainment industry and they are taking over other companies as well using both a successful Corporate and Growth Strategy. Rather than having competitors they are
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