Assignment 10 week 12_Completed - Donza Brown Week 12...

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Donza Brown Week 12, Assignment 10 Chapter 12 – Building Customer Relationships Through Effective Marketing Definitions – In a few words, define the following terms: (50 points) Customer relationship management (CRM): Using information about customers to create marketing strategies that develop and sustain desirable customer relationships Form utility: Created by converting production inputs into finished products Place utility: Created by making a product available at a location where customers wish to purchase it. Time utility: Created by making a product available when customers wish to purchase it Possession utility: Created by transferring title (OR ownership) of a product to a buyer Marketing mix: A combination of factors that can be controlled by a company to influence consumers to purchase its products. Market segmentation: The process of dividing a market into segments and directing a marketing mix at a particular segment or segments rather than at the total market Consumer buying behavior:
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