AqualisaOral - AQUALISA ORAL PROBLEM Aqualisas new...

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AQUALISA ORAL PROBLEM - Aqualisa’s new product (Quartz) is not selling - Need a new marketing strategy that takes into account: o shortage of plumbers o reluctant to innovate o 60% of UK homes have showers (40% of the market do not have a shower) o easily educate consumers about the Quartz - Risk cannibalizing other Aqualisa products with the new Quartz shower - Aqualisa should target plumbers and trade shops SWOT Strengths - Good reputation (positive image for Aqualisa) - Replaces the “bulky box” with a smaller processor - Quick and easy installation - Better water pressure Weaknesses - Only 60% of the UK population have a shower (cutting down on our market) - Higher price compared to other Aqualisa products - Failing to target a mainstream market, they are forced to target a niche market Opportunities - Most shower sales are due to replacing shower. Quartz can show consumers that the Quartz will not break down and is the only shower that they will need to buy for a while.
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