Intro marketing C1 - INTRODUCTION TO MARKETING Prof...

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INTRODUCTION TO MARKETING Prof. Stefanie Tignor
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Marketing research participation ? v=hPyzvgnODFI&feature=youtu.be
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About me Consumer behavior researcher since 2011 Market researcher for the Global Corporate Challenge People and Innovation Lab member at Google Marketing wellness, ethics, and social change
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I enjoy: My dog, Cooper Skiing Yoga Baking Podcasts Frank Ocean Beyoncé (but who doesn’t?)
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Why study marketing? Fundamental to the success of any business. Plays an important role in society, can be used for good. Great career opportunities; career-relevant for nearly everyone. You encounter it every single day.
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Marketing is… Engaging customers Managing profitable customer relationships Creating value in order to capture value in return “The aim of marketing is to make selling unnecessary” – Peter Drucker (the so-called founder of modern management)
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Who uses marketing?
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