COMM223FinalProject - COMM 223 MARKETING FALL 2016 Section...

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COMM 223 MARKETING FALL 2016 Section BB DocNostix Presented to: Professor Brent Pearce Group Project Prepared by: We certify that this submission is the original work of members of the group. John Molson School of Business December 4th, 2016 Identification of The Health Tablet: DocNostix The healthcare system in Quebec is overburdened due to emergencies, routine tests and the aging of the population. As a consequence, wait times have become congested at the Emergency Room. A lot of people have to frequently go to the hospital in order obtain the mandatory tests, controls or vaccines in order to maintain a pain free life. The system set in place right now however is working against them and costing these people not only their hard earned cash but also their valuable time.
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To overcome these significant issues, we would like to introduce DocNostix . This health care tablet is the size of a Microsoft Surface Pro 4 at only 12.3-inch touch screen it will be able to test blood and urine samples in order to make a diagnosis of the health condition of the user, DocNostix also contains a miniature x-ray scanner. The program’s Artificial Intelligence will analyze the data before anybody else will give a preliminary diagnostic. Four messages are delivered through the screen: “You are fine”, “You have a minor problem”, “Go to the hospital” or “Call 911”. After the tests are completed, the collected data will be sent to databases that are linked with the healthcare system and emergency services. In other words, the tests that were done at the hospital by nurses are now doable at home by regular people, which is easier and less expensive for them, while also benefiting hospitals deal with emergencies more efficiently. For instance, elderly people can be checked up regularly as they can use it whenever they need to, without going to the hospital. Our product sports artificial intelligence which is technology that learns and adapts the more it is in use. We worked with qualified developers to create a very specific Operating System software. Our OS Doc.01v2 is actually an expert system. Why? To provide information for improved decision making. How? It develops algorithms which simulate the human minds and then make recommendations. What? It improves decision-making for people without expert skills. To sum up, DocNostix is an automated health diagnostics tool designed to help patients and hospitals in Quebec, and potentially Canada. Patients will be able to check and control their health status themselves, which will result of a gain a time and a reduction of patient’s congestion. Moreover, the workload of health care providers will significantly decrease, freeing up more time for them to pursue research or help the less fortunate.
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