COMM223MarketingProject-IdentificationProduct (1)

COMM223MarketingProject-IdentificationProduct (1) -...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Term Project Identification of New product/Service: The Health Tablet The healthcare system in Quebec is overburdened due to emergencies, routine tests and the aging of the population. As a consequence, waiting times are scandalous at the Emergency Room. A lot of people have to frequently go to the hospital in order obtain the mandatory tests, controls or vaccines, which can be a waste of time for many. To overcome those significant issues, we would like to introduce the DocNostix . This health tablet is the size of a Microsoft Surface Pro 4 which has a 12.3-inch touch screen and will be able to test blood (the same way a glucometer works) and urine (which are inside a small vial) samples in order to get an idea of the health condition of the user, on top of having a miniature x-ray scanner. The program’s Artificial Intelligence will analyze the data before anybody else and can give a preliminary diagnostic. Four messages are delivered through the screen: “You are fine”, “You have a minor problem”, “Go to the hospital” or “Call 911”. After the tests are completed, the collected data will be sent to databases that are linked with the healthcare system and emergency services. In other words, the tests that were done at the
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern