MRP - Comiccon Briefing Comiccon wants to know How to...

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Comiccon Briefing Comiccon wants to know: · How to design and build their FB page, Instagram, etc. · If there is any interest for family passes · If advertising on the metro, train is worthwhile · What the metro usage is during that weekend (during the event). Does Comiccon improve ridership that weekend? · Popularity of videogames in Montreal? · Comiccon wants more people to order their tickets online (this will help assure people’s presence, and minimize the effects of external factors such as the weather) – Bonnie explained that the attendance for the 2015 is not posted because it was heavily affected by the beautiful weather of that weekend. Last year it was raining during the event, hence higher attendance. · How people view their exhibition hall/ artist alley · What are people’s budgets for Comiccon (also something that can be useful is knowing how much people are willing/will spend on festivals or events over the summer) Comiccon understands: · The rise in popularity of their event is also caused by the popularity of pop-culture (Marvel and DC movies + Tv shows like Luke Cage, Gotham, Daredevil)**Millennials · The scheduling of the celebrities can be problematic (not knowing who will attend until about one week before the event) but there is nothing Comiccon can do about that. Ideas · Partnering up with the STM (offering special public transport passes for people going to comiccon) · Opening parade for Comiccon · Dedicated family day (would be on Friday, this will allow families to enter earlier or have a designated time for families) · Social media o #WhatsYourStory o Make up tips (tips for becoming your favourite characters that can be shared on social media)
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o Tips from the pros (tips of how to plan your visit / when to arrive, what to go see first etc.) Basically tips from dedicated Con-goers to help maximize the experience o Facebook polls about different subjects to interact with their fan base Targets o Typical Geek 35+ o Families o Millennials Group Marketing Research Proposal Background & Situational Analysis
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Comiccon first began as “Comic-con International” in 1970 where a group of comics, movie and science fiction fans met up to start the pioneer comic book convention in Southern California. It first included a one-day “minicon” where two guests were invited and one hundred individuals showed up. Its goal was to raise awareness and grow larger interest for a bigger convention. The minicon success led to the first ever three-day convention in the summer of
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