hubspot - HubSpot 1 HubSpot has become very popular amongst...

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HubSpot 1. HubSpot has become very popular amongst a wide variety of clients. They have grouped these clients into two distinct groups “Owner Ollie” and “Marketer Mary” these segments use HubSpot in different ways and have to be analyzed separately. This has caused confusion within the company as to how they want to grow moving forward. Of the two segments which should HubStop grow their company around? 2 . Pro’s for Owner Ollie: The small business owner customer Represents 73% of hubspot's customer portfolio Lower cost of acquisition compared to Marketer Mary ($1,000) Are less likely to shop for competitors pricing Eager to start working with HubStop HubStop is able to have a much larger impact on Owner Ollies overall business compared to Marketer Mary Con’s for Owner Ollie: The small business owner customer Higher average churn rate per month compared to Marketer Mary (4.3%) Small business owners have limited time and resources and search for simple and quick solutions Didn’t have as much knowledge about marketing They don’t prioritize marketing, rather they focus their time on finance and HR Dont dive as deep into the marketing research as Marketing Mary does Doesn’t have as big of a marketing team
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