BSTATS_ASS_AUT2017_ PHONES_STUDS_v01 - VARNAME RESPID...

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VARNAME RESPID INNOV1 INNOV2 HABIT 1 HABIT 2 SLFEFF1 HEDON1 CONNCT1 SECR1 SECR2 SECR3 PEOU1 PUSE1 GENDER AGE MTHOWN SPEND BRAND PREVBRND TELSTRA TIMEUSE INT2BUY EMPY MARITKID LANG BE_Sam BE_Apple
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Description Unique respondent identification number In general, I am among the first in my circle of friends to buy a new smartphone when the updated model becomes availa Compared to my friends I own a newer model of smartphone Using my smartphone to search for product or service information has become automatic to me When in need of product or service information, using my smartphone to research is an obvious choice for me. I could use my smartphone to search for product or service information if there was no one around to tell me what to do a I have fun interacting with my smartphone when searching for product or service information I always have issues with connectivity when searching for product information using my phone I am sure that my payment information will be protected if I were to use a smartphone to buy something I am sure that my payment information will be protected if I were to use a personal computer (PC) to buy something I do not consider it safe giving out a credit card over my smartphone The interaction with my smartphone to search for information is clear and understandable Gender of respondent Age of respondent in years Months used/own current smartphone Amount spent on plan per month Brand of smartphone currently owned or leased Previous brand of smartphone owned or leased Carrier is Telstra Time spent using smartphone each day Intention to use smartphone for purchasing products in next month Current employment status Marital status and dependents Language spoken at home Brand likeability score for Samsung based on a range of answers provided on several reflective items by respondent Brand likeability score for Apple based on a range of answers provided on several reflective items by respondent In using a smartphone I can obtain information more quickly and easily in regards to products or services than I have been able to previously in the past
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Scale notes Unique respondent identification number 1 = Strongly disagree to 4= neutral to 7= Strongly agree 1 = Strongly disagree to 4= neutral to 7= Strongly agree 1 = Strongly disagree to 4= neutral to 7= Strongly agree 1 = Strongly disagree to 4= neutral to 7= Strongly agree 1 = Strongly disagree to 4= neutral to 7= Strongly agree 1 = Strongly disagree to 4= neutral to 7= Strongly agree 1 = Strongly disagree to 4= neutral to 7= Strongly agree 1 = Strongly disagree to 4= neutral to 7= Strongly agree 1 = Strongly disagree to 4= neutral to 7= Strongly agree 1 = Strongly disagree to 4= neutral to 7= Strongly agree 1 = Strongly disagree to 4= neutral to 7= Strongly agree 1 = Strongly disagree to 4= neutral to 7= Strongly agree 1=Male;2=Female; 3=Other Age in years Months owning or using current phone Listed in dollars per month 1=Apple; 2=Samsung; 3=Sony; 4=Other 1=Apple; 2=Samsung; 3=Sony; 4=Other
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