Take_Home_Final_Exam_2017 (1) - Operations Management Final...

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Operations Management – Final Exam Assoc.Prof.Dr. S. Emre Alptekin Select five of the following questions. 1. What were the reasons for Microsoft’s repeated failures to capture market opportunities presented by smart devices? What stopped Microsoft from initiating corporate transformation earlier? What should Microsoft do on top of the 2013 organizational restructuring? 2. Assess Nokia India’s handling of the battery recall: What aspects of the recall do you think were handled well? What aspects have room for improvement? What recommendations would you make to Nokia India’s CEO and why? 3. More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. Briefly explain the evolution of AmazonFresh's business model and describe the operating capabilities necessary to compete with brick-and-mortar supermarkets like Wal-Mart and Safeway and with new digital grocery startups. Now Amazon needs to decide on AmazonFresh's next step. Should the company continue refining its business model in Seattle or expand to another city? What factors should it take into account when planning its next move? 4. Why might Zara “fail”? How sustainable do you think is Zara’s competitive advantage compared to advantages typically pursued by other apparel retailers? 5. What are the challenges and risks faced by Cisco in new product introduction? What are the risks and benefits of using Chinese contract manufacturing from the start? 6. Seven Eleven Japan was successful in developing and implementing rationalization throughout its supply chain. Explain how Seven Eleven significantly improved its inventory control operations while improving service efficiency and reducing stock-outs and opportunities. Do you think that Seven Eleven Japan’s strategies could be applied to different markets with the same level of performance? 7. Launched in 2000, ASOS was one of the world's largest online fashion specialists in 2016. Focusing on young consumers aged 16-25 years, the company offered over 80,000 items on its websites, many times more than the largest fashion stores, and added several thousand new lines every week. Based in the United Kingdom, ASOS shipped products to 240 countries and territories, and international sales represented more than 50% of total revenues. But when new
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