report analysis - Topic 7 February 2017 Prepared for...

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Topic 7 February 2017 Prepared for: Professor Paul Beehler Written for: Kacie Wills Prepared by: Tiffany Tiffany/ FNU Tiffany Problem statement: Our Company is looking for a strong investment in the business area Purpose statement: to analyze a compatible company to invest i Executive Summary To evaluate a suitable company to invest, this report gives the recommendation from the marketing, financial, and labor’s point of view. According to the Gary McCartney, a female author in the article “Stores of Perception” described perception to gain back customer and increasing profit by putting a value into their retailing business, such as Nordstrom (McCartney, abstract). The study of this report conducts development of marketing strategy, financial plans, and labor practices in Nordstrom. The finding of evaluating Nordstrom is drawn from the University of California, Riverside library resource and peer review journal article.
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Since 1901, Nordstrom had been a successful retail company that provides excellent customer service, variety of choice, and best quality of goods. The popularity of Nordstrom could be seen from their commitment in accommodates the needs of consumer. As Harvard Business Review stated that “For nearly 100 years, Nordstrom’s purpose has been to provide a fabulous customer experience by empowering customers and the employees who serve them ” (Ross, Beath, and Sebastian). The ability of
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