MKTG 301 Class#3 - Austin Porcello MKTG 301 Class#3...

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Austin Porcello MKTG 301 Class #3- Marketing External Environment January 16, 2017 1. Describe at least three key trends that are impacting today's grocery industry. (6 pt - three sentences limit - consider CDSTEP) Some key trends that are impacting today’s grocery industry are convenience, online shopping, and price is more important than quality and freshness. People are not going to the grocery with a long list anymore because they can do the bulk of their shopping online and have it delivered to them. 2. In your own words, describe the grocery shopping habits of the typical Millennial. (2 pt - two sentences limit) The grocery shopping habits of the typical Millennial is to not bring a list and grab a small basket because they will only be buying 3 or 4 things. Also for the typical Millennial price is a major
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