ch 5 lec notes - Marketing 201 Chapter 5 Lecture Notes...

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Marketing 201 Chapter 5 Lecture Notes Discuss the importance of global marketing Businesspeople who adopt a global vision are better able to identify global marketing opportunities, understand the nature of global networks, create effective global marketing strategies, and compete against foreign competition in domestic markets. Large corporations have traditionally been the major global competitors, but more and more small businesses are entering the global marketplace. Despite fears of job losses to other countries with cheaper labor, there are many benefits to globalization, including the reduction of poverty and increased standards of living. Discuss the impact of multinational firms on the world economy Multinational corporations are international traders that regularly operate across national borders. Because of their vast size and financial, technological, and material resources, multinational corporations have great influence on the world economy. They have the ability to overcome trade problems, save on labor costs, and tap new technology. There are critics and
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