Markstrat Final Report_S17

Markstrat Final Report_S17 - MKTG 485 Spring 2017 Final...

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MKTG 485 Spring 2017 Final Markstrat Report This page describes the points to be addressed in your final Markstrat report. I am not fixing a page limit. Give complete answers to the questions/items posed below, but avoid writing something akin to “War and Peace.” Don’t add items not on the list, please. Make sure to write in paragraph form, double-spaced. 1. Final Results for your Firm. (Both Parts 1a. and 1b. should be presented strictly in Table form. No text description needed.) a. For your firm, what are key final results at the end of Period 10. For Periods 9 and 10, report revenues, earnings before taxes, and share price index (and the percent change for those three figures). Report accumulated total sales revenue and cumulative earnings before taxes. For market share, report only the following (again, for both Period 9 and Period 10): Market shares of individual Sonite brands, total Sonite share, market shares of individual Vodite brands, total Vodite share (if applicable), and overall Total share.
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