Case Write Up - Maria Williams Delta Air Lines Inc the...

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Maria Williams Delta Air Lines Inc., the world’s second- largest airline providing air transportation for passengers, cargo, and mail, successfully solidified its strong leader position in the airline industry by participating in mergers and acquisitions. The mergers and acquisitions both turned Delta into an airline with major operations in every region of the world, but it also took a toll on Delta’s financial position by contributing to its high long term debt. While the mergers and acquisitions greatly benefitted Delta, the company also realized it was competing in an uncertain environment with many competitors, limited growth prospects, and little room to differentiate itself from competitors. Because of the airline industry’s reputation for having a highly competitive environment, strong supplier power, and low brand loyalty, Delta Airlines must explore new opportunities to improve their position within the industry. New ideas, such as entering new markets, routes, and partnerships, arose during the exploration phase. Because of the high cost of jet fuel and
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