Paper2Markstrat - Astronomy T-Team Rebecca Harris Shannon...

Info icon This preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Astronomy T-Team Rebecca Harris, Shannon Hopkins, Maria Williams 4/11/17
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Results from Periods 3 and 4. Period 3 Period 4 Percent Change Revenue $90,843,000 $98,233,000 8.13% Market Share TONE 9.2% 8.9% -3.2% TOP 10.0% 8.5% -15% Total 19.2% 17.4% -9.4% Earnings Before Tax $44,773,000 $45,745,000 2.17% Stock Price Index 1,474 1,493 12.8% Segment Market Shares- Period 4 . Currently, T-Team markets two Sonite brands - TONE and TOPS. For the product TONE, the targeted markets are Explorers and Savers. At the end of Period 4, our best segments are Shoppers and Savers at 9.3% and 20.3% respectively. Within the Shoppers segment we are located fifth with LOCK and NOON in first at 25.6% and second at 10.4% respectively. We are located second behind the brand ROCK in the Savers market segment with NOON closely behind by .3%. For the product TOPS, the targeted markets are Professionals and High Earners. After Period 4, our best segments are Explorers and Professionals at 12.4% and 21.7% respectively. Although we do not intentionally target the Explorers segment, it is our second-best segment. Our third best segment is High Earners at 11.3%, which is an intended target market. We are tied for second in market share for Explorers behind LOOP and tied with NOVA. Within the Professionals market, we trail only behind the brand LOOP.
Image of page 2
Decisions for Period 5.
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern