UNIT 3 CASE STUDY - UNIT 3 CASE STUDY Select a company that...

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UNIT 3 CASE STUDY Select a company that you do business with or that you admire. Research and evaluate its use of social media channels. You must discuss at least two different social media channels. Address the following questions: 1. Identify the company and the type of business this company has. What is its core business? Walmart is the largest retailer in the world. It’s a family owned business that sells things like groceries, electronics, clothes etc. 1. Identify the social media channels you selected. Facebook and Instagram. 1. Briefly describe how this company uses these social media channels to market its services to customers. The brand’s desire to share stories to engage customers, along with shifting perceptions of social media strategies internally at Walmart, drove Shah to develop and rollout a successful social media strategy with a team of specialists. This strategy is to share corporate news and build public goodwill by sharing information about how Walmart is helping society. As part of the strategy, Walmart has created
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