EX-IT PROJECT COMPLETED-Done - MRK 2002Marketing...

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“Ex-it your Comfort Zone, and EXperience IT with locals!” MRK 2002- Marketing Applications Term Project 2013432005 Onurcan Arslan 2010432046 Cagrı Kavak 2011432090 Boran Ozturk 1016800005 David Pavlat
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Table of Contents COMPANY INFORMATION 2 MARKETING ENVIRONMENT 2 Micro Environment 3 Macro Environment 5 SEGMENTATION, TARGETING, POSITIONING………………………………………………………………………………….7 Segmentation Variables Related to Your Product…………………………………………………………………………7 Targeting Strategy……………………………………………………………………………………………………………………….9 Positioning Statement………………………………………………………………………………………………………………..10 PRODUCT STRATEGY…………………………………………………………………………………………………………………….10 - Product Quality………………………………………………………………………………………………………………………….11 - Product Features………………………………………………………………………………………………………………………..11 - Product Style and Design……………………………………………………………………………………………………………12 - Branding……………………………………………………………………………………………………………………………………12 - Product Support Services…………………………………………………………………………………………………………..12 PRICING ……………………………………………………………………………………………………………………………………………12 PLACE ……………………………………………………………………………………………………………………………………………….14 - Number of Channel Levels ……………………………………………………………………………………………………………14 - Place Strategy ………………………………………………………………………………………………………………………………..15 PROMOTION ……………………………………………………………………………………………………………………………………15 REFERENCES …………………………………………………………………………………………………………………………… ......... 17 1
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COMPANY INFORMATION We are living in a digital era. Also one crucial point about the youth and the citizens of the world right now is the increase in willingness of travelling (Especially the case about the Y Generation- Millennials). So in this project of ours we are combining the two crucial factors
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