Q+Chapter+4 - CHAPTER 4 THE POLITICAL LEGAL AND REGULATORY...

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CHAPTER 4 THE POLITICAL, LEGAL, AND REGULATORY ENVIRONMENTS OF GLOBAL MARKETING DISCUSSION QUESTIONS 1. What is sovereignty? Why is it an important consideration in the political environment of global marketing? 2. Describe some of the sources of political risk. Specifically, what forms can political risk take? 3. Briefly describe some of the differences between the legal environment of a country that embraces common law and one that observes civil law. 4. Global marketers can avoid legal conflicts by understanding the reasons conflicts arise in the first place. Identify and describe several legal issues that relate to global commerce.
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