SalesPromotionJournal - Project 4 Promo Blitz Sales Promotion Journal Peter Grema Brendan Verano Ryan Sutherland Katelin Strode Period 5 HSB Marketing

SalesPromotionJournal - Project 4 Promo Blitz Sales...

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Project 4 Promo Blitz Sales Promotion Journal Peter Grema Brendan Verano Ryan Sutherland Katelin Strode November 18, 2016 Period 5 HSB Marketing Consumer Sales Promotions
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This is an example of consumer sales promotion, which is a marketing technique that is used to entice customers to purchase a product. Here, McDonald's is advertising their product with a promotion. They are offering free meals if you are a recent customer at their restaurant. This will make their consumers enthusiastic to then go and participate in this promotion. The specific type of sales promotion is “Free Item” where consumers are given “Free Item” discounts on a recent purchase from their business. When consumers are out and about doing whatever they do, they will see such signs as this one and contemplate whether they want this promo. Almost all stores participate in this practice of “Free Item” sales promotion. Trade Sales Promotions This is an example of trade sales promotion, which is a promotion where a company discounts products to sell more of them. Here, ComLUV Network is advertising their store to consumers who love a good deal off certain products. However, the store still makes profit in order to provide these discounts for their consumers. These types of promotions usually lure in a lot of consumers to participate in the promo. The specific type of sales promotion this uses is “Out of the House”
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because it uses billboards, window advertisements, signs, and etc. This provides
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  • Fall '17
  • compton
  • Marketing, Sales Promotion Journal

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